![]() |
Pushpa 2 Arrives on OTT |
The confirmation came from the production team after several rumors started floating about the film's OTT release date. The film producers have asserted that Pushpa 2 will be based on the common strategy employed by many big-ticket films in recent years to ensure that the movie enjoys a sound box office performance before it is accessible to the streaming platforms. This 56-day window has been a commonly adopted period by most blockbuster releases to ensure the extraction of every last bit they can get from cinemas, before switching over to online viewing platforms such as Amazon Prime Video, which has long since secured the film's direct-to-OTT release deal.
The 56 days between theatrical release and OTT release is now considered as the gold standard by all big-ticket films. This approach is seen to protect the theatrical experience while encouraging people to go see films in theaters, more so as digital content seems to increase competition. Also, it gives the movie some time to do well on the box office, therefore making it more profitable before turning to the digital space and reaching a wider audience.
Pushpa 2 OTT Release Date Revealed?
However, while the theatrical release is much awaited, the OTT release too will be a big day for the film. The ones who prefer watching movies from their home will have to wait the entire 56 days to ensure that the movie gets its due time on the silver screen before going to the streaming platforms. This news has only added to the anticipation of Pushpa 2 in both its theatrical and digital release.
0 Comments